Lotus: A program conditioner erase the marks of the past

Lotus - And above all ... to erase the traces and harm the period Bahar. 

DRB-Hicom, owned since last year Lotus has decided to reinvigorate Lotus and especially to wipe the slate clean "baharien" of the company. Lotus is currently very ill with 70 cars sold in the first 5 months of the year (80 units delivered in 2012 over the same period) which suggests less than 200 sales over the year. Bahar The effect was devastating for the Hethel brand and its image, even the little Elise can do nothing to stem the decline in sales and the weakening of the company.

Tan Sri Mohd Kamil Jamil said that DRB-Hicom which has already invested more than 100 million pounds in the company comes up with a plan backup and recovery of the company over three years. The new plan is based on the development of new variants s from models of the current range (Elise, Exige, Evora). The recent marketing of the Exige Roadster is part of the new business plan. This one also includes the integration of new technologies in cars, a fairly significant improvement in performance, better build quality and finish and a decrease in cost of small sports Lotus. There is also talk of an Elise "cheap" and an Exige in L4 engine without however we have an official confirmation from

The new management team announced and officially confirmed the death of inherited plan era Dany Bahar. All projects are canceled even if it arises what will happen to the Lotus Esprit was well advanced project. DRB-Hicom Honda partner in South East Asia in particular via the Proton brand could develop in the coming months a business plan that includes a partnership with the manufacturer to H.

Remains that beyond the good image of Lotus, the company is very weak after three years between hand Bahar and will take a lot of the leaders of DRB-Hicom to boost small token of Colin Chapman. To be continued.

Source : Autocar

Lotus: A program conditioner erase the marks of the past 2013-07-25T20:07:00-07:00 Rating: 4.5 Diposkan Oleh: Bolets