Kei: Keijidosha, K-Car or particularly popular in Japan light vehicle that enjoys special advantages including taxation, insurance premium, but not for parking in Rubain environment. The kei must meet the following rules: a length less than 3.40 m, a width less than 1.48 m, a limited 2.0 m height and a motor (atmo or turbo) with a maximum displacement of 660 cm3. In most cases kei are delivered Manual Transmission or CVT gearbox types. These cars usually exist in tension and 4WD but can also be offered with a rear engine and rear wheel drive.
If there is one class of car perfectly suited to our lifestyle and the time of travel in Europe, it is the latter, unfortunately for lack of desire, means ? And may be customers, Japanese manufacturers have not attempted the coup and may have been burned by the experience of Daihatsu has disappeared from our markets.
Always it is that in Japan, this segment is doing well with about 20% of the car market and as much as 50% in some regions. Building on the success of small cars and its range developed in partnership with Suzuki and Mitsubishi, Nissan through the voice of his boss Carlos Ghosn, announced that in the future he expected to start production of its own models which the group currently outsources manufacturing.
The automaker sold during the financial year (April 2013 / March 2014) 225,700 of these vehicles in the archipelago, whose 139,800 Dayz, a model introduced 14 months ago as part of a joint venture with Mitsubishi installed . The other cars in the category are currently produced by Suzuki, Daihatsu specialist with Honda and this category of cars.
Carlos Ghosn explained that sales of small cars lagrement exceed expectations and indicated how he intends to review its strategy of outsourcing and support in the future of the manufacturing of the next new model the Dayz and Dayz Roox range. Nissan boss does not address frontally the case of Moco and NV100 ClipperRio probably to preserve the discussions and negotiations with Suzuki.
Next step.the kei by Nissan in Europe? There, it is far from won.
Source : Nissan