At the Frankfurt manufacturers is said GPs will try to make their return to the world of motor premium currently monopolized mostly by German accompanied by three Japanese , one Italian, one American and one English, it's Renault and Ford . If Renault unveils an entirely new way to self dressed Concept car , Ford is close to reality with the new Mondeo Vignale Concept , which announces the arrival (finally! ) of the new Mondeo in high quality finish but also the development instead of exclusive versions of some models of the Ford range in Europe . Lincoln is therefore not the premium division of Ford in the European Union and some other countries !
Ford has Ghia but unfortunately that name does not exist commercially speaking . Ford also has in his wallet office Vignale Turin design and this is the name that Ford has chosen to assault heavyweight segment .
Ford Mondeo Vignale Concept is the first materialization of upscale Ford program . This large family is presented in Frankfurt with a specific aesthetic treatment which includes enhanced with a new front grille, integrated in the front bumper slightly modified chrome, grille, mirror covers one side , the side protection strips and rims alu 20 inches. Still, this is all quite successful and is very visually acceptable , we need to see the reactions of the public because it is well known in Europe , it takes chrome ... but expertly prepared !
The interior of the Mondeo Vignale Concept is more plush , warmer than that of the current Mondeo range . We discover high quality leather " saddle " specific seams and leather upholstery which is extended to a larger area of the furniture of the car. There is also this one Mondeo headlining in Alcantara and brushed aluminum inserts that blend well with light gray upholstery model . Accessories Additional comfort, high-end stereo systems or advanced infotainment system will also be on the agenda of future Ford range by Vignale .
Vignale program provides a visual course , statutory and passenger comfort but it is not quite as acquire in the coming years should be guaranteed to have specific services as a custom home , a relaxation area / waiting in the concessions , a more comprehensive and customizable features specific maintenance and special touches like washing inside and / or outside free , a kind concierge service or delivery at a given location of the cars after their visit to the workshop .
Obviously all the merchandising around the Vignale claw is considered as luggage, luxury accessories , watches and all that marketing is so good we sell in recent decades. Not yet arrival of this new version of Ford date, but we expect that this should be done at the same time as the arrival of the Mondeo in our markets. case to follow.
Source : Ford