More than a century of industrial activity , mythical cars, technological advances, a huge history in rallying but not only.Two World Wars , a dictator , an Italy battered by the mafia, several economic crises, a reading that was worthless , hard strikes and repeat never had the skin of the Turin firm and its car . except a man arrived there 10 years at the head of Fiat SpA group !
Sergio Marchionne has done nothing to try to revive a brand already tired the last few years for lack of money and innovations and communication! Oh yes, the Chrysler 300, Town & Country and 200 Cabriolet rebadgées have " tried " in vain ( the bet was lost in advance because the buyer Lancia is not that of a Chrysler !) Who does that precipitate into the abyss the Turin builder who had recognize the already one foot in a vacuum. Still, the brand if it had been accompanied and promoted by the automotive group could still live beyond a Ypsilon pleases mainly due to its discounts and rental and Delta who missed the boat in its first year of marketing !
It is therefore very likely that Tuesday we officially learn that Lancia will be more in the coming months or years ahead. The firm at the launch and will join Autobianchi museum.