Launched at end of 2012, the Renault Zoe just "celebrate" his first year of life in the automotive market. To put a small light on the media without electric city, the manufacturer had organized the diamond there is little a small party with "Drivers Zoe" in the castle of Versailles.
It is therefore a little more than forty (it is far from 15,000 participants Picnic Dacia!) Drivers of Renault EVs that are found in the Lower Gallery of the prestigious castle to the "chug" around the Zoe. Renault chose Versailles simply because Renault and the castle have signed a partnership last summer which focuses on the provision of 23 electric vehicles (Twizy 10, 10 Kangoo ZE, ZOE 3). These cars and quadricycles are used daily by the staff of this public institution also has thirty charging station.
If seen like this, the festival is beautiful and regal, the market reality is quite different since Renault planned to launch the Zoe to sell some 50,000 units annually but balance of 2013, it is only 10,000 Renault Zoe which were delivered in 5511 in Europe, including France. We're 20% of the target which is still very low for a novelty in its first year of life. When we know the importance of the first 12 months, there may be some concerns for the future even if Zoe is the top seller of electric cars in France and some other European countries, it is not enough to really sustain the project.
Vincent Square, commercial director of Renault ZE, explains: "We carry half our fleet sales, a third of communities, and the other half to individuals. Zoe profile clients is not very far from that of Clio. We carry 50% of conquest with Zoe. "
To mark the event the manufacturer to the diamond even, here the video.
Self to follow in the coming months, particularly if Renault gives him a little more advertising and commercial visibility.
Source : Renault and Youtube.